South Carolina Liquor Liability in 2026: Don’t Chase Discounts—Carry the $1M (or More)

Written by Kim Ayers—Risk Advisor

January 20, 2026

Blog South Carolina Liquor Liability in 2026: Don’t Chase Discounts—Carry the $1M (or More)

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1) Why carriers pulled back—and why that matters to you

For years, SC’s liability rules let plaintiffs recover 100% from a business even when others were more at fault, creating volatile outcomes. That environment produced closures and a stubbornly hard insurance market. The new law caps a licensee’s share at 50% when a DUI defendant also appears on the verdict form, and allows juries to apportion fault to non‑party tortfeasors—but that relief arrives after a court decides fault. You still need the limit up front to get through the lawsuit.

2) Credits vs. coverage: stop confusing compliance with protection

Yes, the statute gives you credits to lower the required aggregate from $1,000,000—midnight cutoff (−$250K), server training (−$100K), forensic ID scans (−$100K), and keeping alcohol under 40% of total sales (−$100K). But even with all credits, you cannot drop below $300,000. That floor is a compliance number, not a shield against a $2M verdict. If you choose the reduced limit and the judgment exceeds it, your business pays the difference. That’s why we insist: carry the full $1M (or more) regardless of the timing of your operations.

3) Agritourism farms: alcohol changes the liability equation

South Carolina’s agritourism statute shields farms from inherent risks—like uneven terrain or animal behavior—when proper warnings/signage are used. Alcohol service is not an “inherent risk.” If you host tastings, wedding barns, or farm‑to‑table dinners where alcohol is served, dram‑shop exposure applies just like it does downtown. Managing the food‑to‑alcohol ratio (<40% alcohol share) can earn you a coverage credit, but it doesn’t limit plaintiff demands.

4) A real‑world case to learn from (wine tasting wrongful death)

A court revived part of a wrongful‑death lawsuit after a participant was allegedly overserved at a wine tasting, allowing claims to proceed against the alcohol provider. The takeaway for farm wineries and tasting rooms is simple: when alcohol is served, plaintiffs pursue the provider, and damages can climb fast—no matter the setting. If a similar fact pattern unfolds in SC post‑2026, the new law would apportion fault and cap a licensee’s share at 50% if a DUI defendant is also liable. But that cap applies to damages allocation—not to your policy limit. If the verdict is $2M and you chose to reduce coverage, the unpaid portion becomes your problem.

5) Practical steps that actually reduce risk (and may steady premium

  • Keep or raise limits: Maintain $1M aggregate (or higher), regardless of the nature of your operations.
  • Server training: Complete the certified alcohol server training within 60 days of hire; it’s now mandatory and earns a credit. [governor.sc.gov]
  • ID tech: Use forensic ID scanning midnight–4 AM; it helps prevent underage service and earns a credit.
  • Cutoff times: Consider a midnight cutoff—it reduces both risk and required aggregate.
  • Sales mix discipline: Keep alcohol <40% of total sales; good for operations and a coverage credit—particularly relevant to agritourism dinners and tasting rooms.
  • Claims response & documentation: Document refusals of service, incident logs, and training records to defend negligence claims. (Operational best practice; insurers may reward with steadier pricing.)
    6) The bottom line (and why “discounts” can backfire)

Credits are available, but that doesn’t make them smart for everyone. The law changed how fault is apportioned; it didn’t change what plaintiffs can demand in court. Your insurance pays up to your limit—plaintiffs chase the awarded amount. If your chosen limit runs out, the remainder hits your balance sheet. Keep the $1M (or go higher) and run a tight operation.

Have questions? Contact:

Kim Ayers

Kim Ayers

Risk Advisor

Call: (252) 362-0216

Since 2016, Kim Ayers has been more than just an insurance agent at Leavitt Group—she’s been a champion for businesses that bring people joy. Focusing on unique and experience-driven industries like agritourism, resorts, campgrounds, corn mazes, haunted attractions, and equine businesses, Kim is dedicated to making sure fun remains safe and sustainable.

She understands that players in this industry -- whether farm stays, RV camping sites, or U-Pick pumpkin patches—face one-of-a-kind risks. From super mega slides and jumping pillows to haunted hayrides and bounce houses, she ensures her clients have the right protection to keep their businesses thriving. Her experience extends deeply into liability coverage, especially for inflatables and high-risk attractions, where having the right insurance isn’t just important—it’s essential.

Kim doesn’t just work in these industries; she’s part of them. She attends major events and conferences to stay connected with her clients and the latest trends. She’s also an active leader in the industry, and has served on the board of directors for multiple associations. Most recently, she was elected to the board of the South Carolina Agritourism Association and was honored with a leadership award from the International Agritourism Association (NAFDMA) for her dedication to the field.

More than anything, Kim believes in hands-on service. She thrives on the road, visiting clients in person, walking their properties, and making sure they have the best coverage at the best price. As an active member of industry organizations like NAFDMA and OHI, she is a trusted resource for risk management, even serving on NAFDMA’s safety panel to help businesses proactively protect their guests. 

At the heart of it all, Kim cares deeply about the people behind the businesses she insures. She knows that fun is serious business—and she’s committed to making sure nothing stands in the way of the experiences her clients create.

When she’s not on the road, Kim enjoys spending time with her three grown daughters, tending her horse farm, gardening, and kayaking.

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Read Kim's full bio

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